Peter Som’s following includes a new generation of stylish celebrities and starlets, among them Scarlett Johansson, Claire Danes, Camilla Belle, Mandy Moore, Maggie Gyllenhaal and Ginnifer Goodwin.
Having emerged as one of the leaders of a new generation of American designers, Peter Som has a foundation on which to establish a modern luxury fashion and lifestyle brand, reinterpreting the tradition of Great American Sportswear for a new generation.





















