Designer of Jim Hjelm Bridal and Occasions Collections and Blush by JLM. Francesca combines innovative design, luxurious fabrics, and exquisite details to create bridal wear that is fashion-forward yet classically beautiful.
“Each dress has its own individual look and special details,” she says. “Every little thing is important, even the placement of embroidery or the way draping falls over a gown’s bodice. I try to offer a wide variety of different looks so I can give to brides and bridesmaids a range of strong choices. The most important thing to me is that women are happy and feel absolutely gorgeous in their gowns.”
